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Posts Tagged ‘Play With Fire

VIFF: When Life Was Good

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Tonight I am attending When Life Was Good at VIFF. I mentioned this movie a few times so far, even as recently as yesterday. Needless to say I am quite excited about it. My reasoning has a lot to do with the fact it appears as if someone managed to pull off a great Canadian film (not an easy thing to do) with no budget, no lights, no high end camera, no actors (even harder to do). I am in the process of doing the same thing with my passion project Play With Fire, and its fantastic seeing a film like this get into festivals such as TIFF and VIFF. If you’re in the Vancouver area I suggest you go on over to the VIFF website and get yourself tickets to When Life Was Good. If not for tonight’s showing at the Ridge Theater, then at least for the second screening later in the week.

Make sure to check out the Super U exclusive When Life Was Good VIFF video blog!

Check out the tailer for When Life Was Good 

Death of indie films?

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Recently Peter Bart (Vice President, and Editor-in-Chief of Variety) wrote an article about Why Art House Movies are on the Endangered Species List. In this article he crunches the numbers and comes to find that indie films are slowly declining in popularity with large distributors. His reasons for this are many, however the quote of note is where he says: “The filmmakers out there aren’t coming through, either. There are more indie movies being made but, for some reason, they don’t reflect the passion and artistic clout of films of the ‘60s or ‘70s.” To me this is the key to the article. Many young filmmakers are trying to make these ambitious projects in an attempt to produce a ‘mainstream-indie’ film. Only problem with this is that they miss the point of the indie film all together.

Indie film is supposed to be on the outside edges, its not for mom and pop America. Just look back prior to 2004 when the major distributors decided that indie was good business. Tell me you can’t see that pre major studio interest, these films were on the leading edge. All of them, for their time, were considered ‘edgy’ and ‘dangerous’. Now we just have indie films containing mainstream stories with no marketing budget, and big studio standard marketing plans. When you add this all up you get a half assed mainstream movie with a half assed mainstream marketing effort. Even as much as I dislike Juno I’d rather deal with its pretentious ‘desperate to be indie’ feel then an indie film desperate to be mainstream.

I for one can not claim that I know it all when it comes to the business of indie films. I am in the process of co-producing my friends first feature, and have not even done enough to earn that credit – quite yet. The one thing I do know is that films, like people, must stay true to themselves. There is nothing wrong with being indie so stop trying to be mainstream, and for god sakes if you don’t have a marketing budget stop trying to use the standard big budget marketing plan. Get gorilla, use viral marketing to your benefit, generate a buzz with the leading edge on the internet, and on that note…

Play With Fire Movie

Play With Fire Movie

Written by superuwatchers

August 27, 2008 at 2:58 pm

Changing of the guard

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Play With Fire

Play With Fire

Hello all you Super U movie lovers!

Today marks my first blog post after taking over for the lovely Jenny as she has moved on in her career.  As a result you will notice a style change in terms of writing when it comes to this blog, which is a tactical way of saying I shall attempt to keep up to the high standards Jenny has left me.  After looking through the previous blog posts as well as many of her other articles I must say this will not be easy but I will do my best to keep you informed and entertained.

And who am I you ask?  My name is Chris and over the years I have bounced around the entertainment industry. Although I have spent time elsewhere it always seems to draw me back in, one way or another. My current position is Special Projects Coordinator here at SuperU.ca, as well as music supervisor / co-producer on a no budget independent film titled, Play With Fire. Once the Play With Fire microsite is up I will post a link, in the mean time check out the facebook group: Play With Fire

I look forward to keeping you up to date on my ramblings about movies and in particular the art of being a movie fan.  Its not always easy, and some may label you a snob, but someone has to do it right?

Written by superuwatchers

August 14, 2008 at 11:52 pm